Tuesday, September 19, 2017

Word of the Day

While we are waiting on which path Ms.Maria (a new hurricane brooding nearby) will decide, I am entertaining myself with a new book "Why Fonts Matter" by Sarah Hyndman.

There I found an interesting word "signage". Such an elegant construction:  the root "sign" that holds numerous meanings + suffix "age". And, this splendid little suffix indicates a mass or a grouping of something especially in the words coming from French as in "foliage", "collage""assemblage" "entourage" or even "language".

Webster's dictionary defines signage as “signs, as used for display, advertisement, etc." It is a bit boring, isn’t? Because its overall meaning is so much more – it is a science of decoding ones surroundings (physical or emotional) – figuring out where you are, how well are you, and so on.

Words are such interesting creatures!

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